Grey Launches Paycheck Product Targeting African Diaspora Payroll Beyond Three Million Users
Grey has launched a payroll product called Paycheck as the company targets growth beyond its current three million users. The company reports having processed $5 billion in total payment volume with 170 percent TPV growth, positioning Paycheck as a tool for African diaspora payroll management.
Grey Paycheck: turning a transaction into a habit is the whole bet
Grey's growth logic is straightforward: three million people already use it to collect money from abroad, but most of them leave once the transfer is done.
Paycheck is the answer to that. By letting users receive and manage their salaries directly in dollars, pounds, or euros — with automatic organisation, higher savings rates, and better limits — Grey is trying to become the account people live in, not just pass through.
The $5 billion in processed payments shows the platform can move money. The question is whether payroll is sticky enough to change behaviour. A salary hitting the same account every month is a fundamentally different relationship than a one-off transfer.
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- Grey launches Paycheck, targets growth beyond three million users · techcabal.com · T1