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Kuda Pivots From 'Bank of the Free' to Full Financial Lifestyle Platform
Nigerian neobank Kuda is moving away from its signature 'bank of the free' brand positioning toward a broader financial lifestyle offering, signalling a strategic maturation from a customer-acquisition hook to a full-spectrum financial services play.
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- Kuda was the ‘bank of the free.’ Now it wants to be more. · techcabal.com · T1