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Pula CEO Details Profitable Path to 24 Million Farmers by Bypassing Direct Insurance Sales
Pula's CEO has outlined the company's approach to reaching 24 million farmers profitably, arguing that directly selling insurance to smallholder farmers does not work and that distribution through aggregators and institutional partners is the viable path. The account is being described as a candid model breakdown for agritech and insurtech builders across Africa.
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- “Directly Selling Insurance to Farmers Does Not Work”: Pula CEO on Avoiding Agtech’s Deadliest Trap · launchbaseafrica.com · T1