Egypt's ValU Pivots From BNPL to Payments as Central Bank Tightens Credit Rules

Egypt's leading buy-now-pay-later platform ValU is pivoting toward payments as the Central Bank of Egypt tightens consumer credit regulation, a strategic repositioning that signals a regulatory inflection point for the country's consumer credit market. The move is being read as an indicator of how fintech business models may be forced to adapt across African markets where BNPL regulation is evolving.