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Lagos Data Incentive for TV Measurement

Lagos Homes to Receive 36GB Monthly Data as Federal Government Launches TV Audience Measurement

Unverified — auto-generated summary, not yet reviewedPolicy & RegulationNigeriaSep 2, 2026

Nigeria's federal government is launching a TV audience measurement initiative offering Lagos households 36GB of monthly mobile data in exchange for participation. The scheme is a novel policy instrument that combines media research with broadband access incentives.

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