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PwC Projects Kenya's Media and Advertising Market Will Hit $6 Billion by 2030
PwC projects Kenya's media and advertising market will reach $6 billion by 2030, driven by streaming and online advertising growth, according to the consultancy's latest forecast. The figure is being cited as a benchmark for digital advertising investors tracking East Africa's content economy.
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- Kenya’s media industry eyes $6 billion as streaming and online advertising expand · techtrendske.co.ke · T2