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Pick n Pay Launches Social Commerce

Pick n Pay Adds Shoppable Video and Live Commerce to asap! Grocery App

Unverified — auto-generated summary, not yet reviewedE-commerce & LogisticsSouth AfricaAug 27, 2026

Pick n Pay has expanded its asap! grocery app into a social commerce platform featuring shoppable video and live commerce, described as a first for South African grocery retail. The development extends the TikTok-style video feed integration reported on August 26 into a broader social shopping proposition.

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