Yoco Grows to 200,000 SMEs by Pivoting Beyond Card Machines

South African fintech Yoco has grown its merchant base to approximately 200,000 SMEs by evolving its product offering well beyond its original card machine hardware, a pivot driven in part by competitive and market survival pressures. The company's trajectory is being cited as an illustration of how African fintechs sustain growth by broadening their product stack under duress.