KPMG and Orange Study Finds 75% Smartphone Penetration in Nigeria, OPay and WhatsApp Lead Apps

A joint study by KPMG and Orange Group places Nigeria's smartphone penetration at 75 percent, with OPay installed on 69 percent and WhatsApp on 95 percent of devices, according to the report's rankings. The data provides actionable market-sizing intelligence for mobile-first product builders and investors targeting Nigeria.