6AI & DataNewJul 3, 2026
Pick n Pay deploys Gemini-powered multilingual AI shopping agent in South Africa
Pick n Pay has launched Penny, a Google Gemini-powered AI shopping companion embedded in its Asap! app that responds to any language and accepts voice and photo commands. The deployment represents one of the most concrete large-scale retail AI integrations in Africa to date, combining multilingual capability with South Africa's informal language diversity.
Sources · 4
- Pick n Pay Asap! launches Google-powered AI agent that responds to any languagemybroadband.co.za · T2
- TCS | Pick n Pay’s Enrico Ferigolli on Penny, the AI that shops for youtechcentral.co.za · T2
- Meet Penny, Pick n Pay’s new AI shopping companiontechcentral.co.za · T2
- Pick n Pay integrates voice command into asap! appitweb.co.za · T2