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Pick n Pay Deploys Gemini AI Shopping Agent

Pick n Pay deploys Gemini-powered multilingual AI shopping agent in South Africa

Unverified — auto-generated summary, not yet reviewedAI & DataSouth AfricaJul 3, 2026

Pick n Pay has launched Penny, a Google Gemini-powered AI shopping companion embedded in its Asap! app that responds to any language and accepts voice and photo commands. The deployment represents one of the most concrete large-scale retail AI integrations in Africa to date, combining multilingual capability with South Africa's informal language diversity.

4 sources

Pick n Pay Asap! launches Google-powered AI agent that responds to any language · mybroadband.co.za · T2
TCS | Pick n Pay’s Enrico Ferigolli on Penny, the AI that shops for you · techcentral.co.za · T2
Meet Penny, Pick n Pay’s new AI shopping companion · techcentral.co.za · T2
Pick n Pay integrates voice command into asap! app · itweb.co.za · T2

Story timeline · 3 entries

Jul 6, 2026
Pick n Pay Online Sales Surge 38%
New trading data reveals Pick n Pay's online grocery delivery arm grew 37.6%, providing quantified commercial validation alongside the earlier Penny AI assistant launch.
Jul 4, 2026
Pick n Pay Deploys Gemini AI Assistant
Additional reporting on the Penny AI assistant frames the product in the context of broader South African retail AI adoption trends.
Jul 3, 2026This story
Pick n Pay Deploys Gemini AI Shopping Agent
Pick n Pay has launched Penny, a Google Gemini-powered AI shopping companion embedded in its Asap! app that responds to any language and accepts voice and photo commands. The deployment represents one of the most concrete large-scale retail AI integrations in Africa to date, combining multilingual capability with South Africa's informal language diversity.