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Post-exit data reveals Uber subsidised Nigerian drivers, exposing unit-economics failure
Analysis of data following Uber's full Nigeria exit reveals the company was subsidising driver earnings to maintain the platform's viability, a structural unit-economics failure that helps explain the withdrawal. The findings carry broader relevance for ride-hailing operators and investors assessing platform sustainability in African markets.
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- Why Uber’s Nigeria business struggled to balance passenger fares, driver earnings and sustainable growth · techtrendske.co.ke · T2